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Joseph Rowntree founded the model village of New Earswick on the outskirts of York. Rowntree, a prominent Quaker and philanthropist, established New Earswick in the early 20th century as an innovative community project aimed at improving the living conditions of workers. The village was designed to provide housing and facilities that promoted a healthy and social lifestyle, reflecting Rowntree’s belief in the importance of social reform and better living standards. The connection to York is significant, as this city was where Rowntree's chocolate business thrived, further embedding his commitment to urban planning and community welfare within the context of his own locality.